Brand Messaging
05/12/2020

Why You Shouldn't Be Friends with Your Clients & Customers


Although this seems harsh on its face, not being friends with your clients and customers is, in fact, the best way to find success in your mission. Friendships are mutually beneficial, but at the end of the day, it's a two-way street. In this edition of the IWD Blog, we'll talk about a paradigm shift in canceling friendships with your clients, and instead, creating mentorships.

Why You Shouldn't Be Friends with Your Clients & Customers